The agency Brand Finance has in a recent study evaluated Nordea as the most valuable banking brand in the Nordic region.
The brands of thousands of the world’s top companies are evaluated in the study and include major global companies such as Apple, Microsoft and Amazon as well as major global banks.
According to the study, Nordea’s brand value has seen modest growth with a rise of 1%. However, the brand strength has improved 4 points from 70 to 74. Brand strength reflects brand input factors such as social media following and brand equity factors such as familiarity, consideration and preference.
Out of the 500 listed top companies Nordea ranks as number 286, which is higher than for instance Deutsche Bank, Crédit Agricole and Danske Bank.
- The results of the survey are a nice reflection of how our persistent work with media, earned channels and advertising supports the development of our brand. But we’re also very humble and recognise that we need to earn the trust and satisfaction of our customers through tangible actions, not only communication, which remains a key part of our branding strategy, says Helena Andreas, head of Group Marketing, Brand & Insight.