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On Saturday, 23 March 2013, Nordea Bank will join Earth Hour, organized by WWF. From 20:30 to 21:30 millions of people around the world will switch off the light for one hour. In all offices of Nordea non-essential lights will be turned off too.
Switching off the light for one hour is a symbolic act and the goal is not to save energy for one hour. Earth Hour aims at making all of us reflect on how we can contribute to limiting climate change. The event, conceived by WWF, first took place in 2007, and in 2009 a record number of people around the globe took part in it. Each year the number of participants is growing.
Earth Hour 2012 was observed in 6,525 cities and towns across more than 150 countries and territories. More than 500 transnational corporations (including the Nordea group) took part in the event. Each year from 20:30 to 21:30 all head offices of Nordea and close to 1,000 of its branches in over 20 countries turn dark.
Each year residents of many Russian constituent regions including employees of numerous domestic companies participate in Earth Hour. OJSC Nordea Group will participate in Earth Hour for the third consecutive year.