Employees of the Novosibirsk Branch of Nordea Bank Russia took part in the largest real estate trade fair of Siberia – a three day all-Siberia business forum Real Estate 2011 arranged by ITE Sibirskaya Yarmarka OOO. The forum was attended by representatives of well-known realtors, developers, overseas construction and investment companies as well as by the largest banks of Novosibirsk.
Mortgage lending experts of the NBR branch participated in the seminars and panel discussions, presented the bank products offered by NBR and consulted potential customers of the branch. The forum was attended by more than 1 500 visitors the bulk of whom (63%) are middle and senior managers.
Participation of the employees of the Novosibirsk branch in such fora is instrumental in raising brand recognition of NBR and boosting sales of bank products and services. In this particular case the retail division of the branch received extra applications and requests. Moreover, the employees of the branch started negotiations with a number potential business counterparties.