Nordea Bank announces about a specialized promo action in the social network of Odnoklassniki.ru

24.11.2010

Nordea Bank announces about a specialized promo action in the social network of Odnoklassniki.ru

As part of the ongoing image ad campaign by Nordea Bank «Because we love. Because it is Nordea» in the social network of Odnoklassniki.ru, a promotion action is being launched enabling the social site’s users to test their love status «Who are you in love».

The action lasts from November 23 to November 30, 2010. During this period each registered user of the Odnoklassniki.ru site may take a test and offer it to other users.

The action’s theme is in direct line with the Bank’s ongoing ad campaign’s spirit aimed at emotional perception of its brand and formation of a positive attitude toward it on the part of potential customers.

Choosing the Odnoklassniki.ru site for the action purposes has to do with its popularity as one of the most visited Russian sites. The majority of people using this segment of sites are represented by economically and socially active population who are potential consumers of banking services.

«Holding the action in the Odnoklassniki.ru social network is part of the Bank’s general strategy for brand penetration into social media, – Deputy Chairman of the OJSC Nordea Bank’s Management Board Andrey Maltsev comments. – This action is a conceptually new marketing gimmick of the Bank aimed at enhancing the brand awareness among potential customers».

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